This page features school projects. Clicking the image will link you to a PDF presentation.
Texas Tourism

ADV 378: Account Planning | Client: Texas Tourism
Challenge: Develop strategic advertising recommendations from a solid foundation of primary and secondary research. We were asked to hone in on our Millennial target market and figure out what they look for in a out-of-state vacation. In addition to turning in a creative brief and executive summary, we also prepared a 12-minute presentation for our client. My team, transMedia, won our client when we competed against 2 other teams. (Click on the image for a link to our PDF presentation.)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: