This page features school projects. Clicking the image will link you to a PDF presentation.
Texas Tourism

ADV 378: Account Planning | Client: Texas Tourism
Challenge: Develop strategic advertising recommendations from a solid foundation of primary and secondary research. We were asked to hone in on our Millennial target market and figure out what they look for in a out-of-state vacation. In addition to turning in a creative brief and executive summary, we also prepared a 12-minute presentation for our client. My team, transMedia, won our client when we competed against 2 other teams. (Click on the image for a link to our PDF presentation.)


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