Finally, another book I can add to this category (re: Too Long; Thu Reads). Although I’m still reading it, I know I will finish it in two seconds-there are only 136 pages. When I became aware of this book, I had no idea what it was about. All I knew was: 1) it should be on my reading list and 2) it’s apparently awesome. I took the plunge and bought [the print] copy! It’s full of pictures, so I think print copy is the way to go.

How would I describe this book? It’s a little bit of inspiration, a little bit of history, a little bit of advertising, and a little bit of humor. Rightly so, because author Paul Arden is a former executive creator at Saatchi & Saatchi.

Preface: The pictures go better with the words, but here are little snippets from the book:

Trapped. It’s not because you are making the wrong decisions, it’s because you are making the right ones. We try to make sensible decisions based on the facts in front of us. The problem with making sensible decisions is that so is everyone else.

Call yourself an artist. How you present yourself is how others will value you.

Even a bad idea executed is better than a good idea undone.

It’s better to regret what you have done than what you haven’t.

Some of these statements and stories are daring, but isn’t that what risk and life is about?